Magazine Analysis

Mood Board - Target Audience

The target audience for my magazine are modern teenagers or young adults, who like technology and music. This moodboard shows the kind of products my research shows they would be interested in. I have included social media as in my other moodboard , as it is a key part of the average life of a member of my target audience. The main focus of my moodboard are technological devices such as video game consoles, which are frequently used by members of my target audience. A phone and a tablet, which are becoming more important due to the rise of social media and casual gaming among the target audience. I have also included food items often eaten including burgers and pringles, and restaurants likely to be used. I have also included popular music among the people usually in the target audience including Olly Murs, Disturbed and Maroon 5. I have also included a music festival. TV shows and movies watched by the target audience include Doctor Who, A sci-fi time travel show, and the Marvel Cinematic Universe, a series of super-hero movies. Other things used by the target audience include other social media sites such as Facebook and YouTube or movie streaming services such as Netflix

Mood Board - Advertising

The target audience for my magazine are music-loving teenagers or young adults who frequently use technology, so I have chosen more youth-orientated companies for my moodboard, Nintendo and Playstation are likely to advertise in the magazine as the young audience are also likely to play video games, the same reasoning lead to including Game, a store focusing on selling these products. They are also highly likely to be on or interested in social media so I have included Tumblr. and Facebook, to highly popular social networking sites frequently used by the target audiences’ age group. I have also including the main TV channels and services used by people of the target audience, such as Sky, Channel 4 and the BBC which show many programs generally popular with the target audience such as Doctor Who, The Simpsons and Arrow. I have also include Nike, a popular sports clothing brand and some restaurants popular in society these days; Mcdonalds, Pizza Hut and Burger King – Fast food restuarants usually frequented by a younger customers. All of the companies on the mood board are likely to find their target audience reading the magazine so they are all good choices for advertisement within the magazine

Magazine Company Analysis

Time Inc. UK

The publishing company ‘Time inc. UK’ based in London, in the UK. Formerly known as ‘IPC Media,’ publishes the music magazine ‘NME,’ and the other magazines ‘Marie Claire’, ‘What’s on TV’, ‘Wallpaper*’, ‘Woman’, ‘Countrylife’, ‘Horse and Hound’ and ‘Livingetc’. It is owned by Time inc., which was formerly owned by Time Warner but is currently independently run. It was founded in 1968. It mainly focuses on the print side of business but has its own website selling subscriptions, and it has a set of digital magazines it publishes as well. The company publishes over 60 magazines, some variations or sub releases of others, aimed at both men and women, mostly older, covering subjects like entertainment, sports, business and news. Time inc. has a global audience of over 120 million readers a month

Livingly Media

The publishing company ‘Livingly Media’ based in California and owned by the french company ‘Aufeminin,’ which is owned by ‘Axel Springer,’ its main publishing websites are: ‘Livingly’, its flagship site. ‘Zimbio’, an entertainment site. ‘StyleBistro’, a fashion based site, and finally ‘Lonny’ a home décor case. The company only publishes digital magazines on its websites but focuses on publishing on different platforms of digital media. Owned by ‘aufeminin’ it is aimed primarily at an older female American audience.

    

Future PLC

The ‘Future PLC’ Publishing Company based in Somerset, in the UK was founded in 1985. The company also owns an American publishing company ‘Future US’ (Formerly ‘Imagine Media’ or ‘The Future Network USA’) in South San Francisco. The company publishes both digital and physical magazines though while it focused heavily on publishing print magazines in the past it has started focusing its works, and focusing more on the digital side of the media, for example releasing a new set of simplified magazines, referred to as ‘bookazines’ which have a code to digitally download them. ‘Future PLC’ publishes over 20 magazines across its UK and US companies. Magazines the company publish include: 3D World, ImagineFX, net, PC Gamer, PC Format, Your Family Tree and its’ music magazines ‘Rhythm’ which focuses on percussion and drums and it’s guitar focused magazines ‘Guitarist’ and ‘Total Guitar’. The company also runs 4 websites: GamesRadar, Gizmodo, and TechRadar. Formerly published magazines include: Official Nintendo Magazine, iCar, Tap!, Total! and Nintendo Gamer, it also used to run the website ‘Daily Radar.’ It sold its US music magazines such as ‘Guitar World’ and ‘Revolver’ to ‘New Bay Media LLC’ for $3 million in 2012. Certain parts of the company’s portfolio reach a global audience of over 14.6 million monthly.

          

Magazine Analysis

Kerrang! Analysis

Kerrang! Is a UK based magazine, focused mainly on rock music. It is currently published by the Bauer Media Group in Hamburg. It became the best-selling British music newspaper in the early 2000’s.

Initially focused on the New Wave of British Heavy Metal and Hard Rock, the magazines main genre of music changes with the current trends.

The magazine has multimedia support in many different formats; it has a website, with competitions, videos, news and a page to subscribe to their magazine. It also has a digital TV station which plays on its website and certain other platforms, called Kerrang! TV which plays requested songs. Kerrang! Radio (or Kerrang! 105.2) is the magazines radio channel available on either the official website or other platforms such as Freeview. Whereas Kerrang! TV plays more mainstream music, Kerrang! Radio plays less mainstream forms of music. All three have separate facebook and twitter pages, to attract more potential audience members and alert their audience of news.

Furthermore the magazine is available digitally

Kerrang! also runs a yearly rock music tour, Kerrang! Tour.

 At the time of writing it had just released the magazine ‘K!1593’

The magazine releases 51 magazines a year, almost 1 magazine a week, A yearly subscription to ‘Kerrang!’ magazine (Digital and Physical) costs around £80