Kieran Southernwood AS Media Blog: March 2016

Evaluation Representation

In my magazine I have represented teenage music fans as laid-back, demonstrated in my chosen photo’s used throughout the magazine and used in the article wherein the interview is written in a mostly casual style. The musicians in the article are represented in a similar way influencing they way the readers - teenage music fans are represented. The magazine is not designed in a way that seems like it is speaking down to teenagers.
Due to the vague demographic of the magazine it primarily focuses on the music and leaves out most mentions of other products though my research focused on fashionable teenage interests, mostly of things not generally associated with a specific gender.

The magazine almost exclusively focuses on music and is not aimed at either gender in particular or any other demographic more particular than teenagers meaning that it avoids confronting or reinforcing stereotypes in general while still being focused on a specific age, I also included a variety of music to avoid the stereotypes that music fans are averse to other forms of music than their preference.
The main difference is that they are shown more dynamically in real publications, and highlighted by the background of the media. The first example shows the cover person in a sad, mysterious way. The second portrays the two older people as angrier, both differ heavily from the laid back portrayal in my magazine

Examples of real media:

Evaluation Target Audience

My target audience are teenagers, the psychographics for them include lifestyle: restaurants they would eat at include McDonalds, Pizza Hut, Burger King and KFC. Stores they would shop at include Game, CEX, and HMV. Music that they listen to includes Maroon 5 and Daft Punk. Popular films among teenagers at the moment include Jurassic World, Star Wars VII, Mad Max and Inside Out. They tend to buy DVD’s, Games, Fast Food etc. They likely watch television through Sky or a streaming service such as Netflix. Stereotypically the attitude is portrayed as one somewhat apathetic to most issues but fond of media such as television and music.

They would likely buy my magazine due to the wide variety of information on popular music, furthermore as the magazine establishes itself it can branch out into other related subject in articles.

If the magazine establishes a sufficiently large reader base many companies popular with teenagers may seek to use it for advertising – any of the above companies included.

Evaluation Addressing an audience

Addressing the Audience

The point of sale would be on a store shelf at eye level, I designed a bright, distinctive masthead so as to attract people’s attention, while no aspect of the cover uses direct address to draw the attentions of the potential reader the cover lines use bold clear fonts, with colours that contrast the picture. The content of the cover lines mostly focuses on the music and bands featured within the comic. The cover remains uncluttered in the center giving a clear view of the image. All of the cover lines are around the edge of the page so when the viewer stops looking at the image they start to focus on the cover lines. The magazine mainly uses a factual style mode of address in the cover, with the names of the bands being the main focus of the writing on the cover. The same is true for the contents page. The article mainly focuses on an interview framed in a friendly manner with an affable interviewer discussing casually with the band – the questions are a mixture of personal and business

The main selling point for my magazine is the interview with the band I created, which is posed as being an exclusive interview with a popular band

Evaluation Institutions

I think the magazine would be best published by a smaller possibly independent publisher like with Clash Magazine LTD, as it is a small to medium scale magazine. Out of the companies I studied Future PLC is probably the one most suited to publishing my magazine, however the magazine is a small magazine with a generalized target audience meaning it is likely to be a smaller publication.

The magazine is unlikely to make it to store shelves at first due to its small scale however using a combination of subscriptions and digital sales of the magazine or publisher’s own site if the magazine proves sufficiently popular we can move up to store shelves, eventually reaching major companies such as WH Smith. Many major magazines and comics sell digital versions such as lifestyle magazine ‘Hello’ or subscriptions such as the Radio times

Support for the magazine will include a website, social media pages such as twitter and facebook to communicate with readers, digital versions will be released. The digital versions may be released on iTunes or Google Play. Sister products like radio stations, tours or TV Channels like larger magazines such as Kerrang! have may eventually be established

Evaluations Conventions

Evaluation Skills Development

Costume and Prop List

Costume List

Fashionable Casual or a Smart-Casual (leaning towards casual) clothing

Prop List

Music Themed-Props: Drumsticks, Headphones

Talent Release Ren

ADULT TALENT AGREEMENT RELEASE

Date/s of production/s: 15/11/2015

Talent: Model

Address:

Phone No:

Model’s Age (at time of production): 18

Name of production: Soundbox Magazine

THIS TALENT AGREEMENT AND RELEASE (“Agreement”) is dated 15/11/2015 is between the undersigned photographer (“Photographer”) and the undersigned performer (“I”).

and

Agreement as follows:

I hereby grant the undersigned photographer permission to photograph me.

I further give my irrevocable consent to photographer to publish the image at his/her place of education with the possibility of uploading the finished project to one of the College’s YouTube or Vimeo channels or official website.

I understand that the images may be altered or modified in any manner.

I am of legal age and have the full legal capacity to execute this authorisation without the consent or knowledge of any other person.

AGREED BY THE PERFORMER

Print Name: Ren-Rylee Curtis

Signature: Ren-Rylee Curtis

PHOTOGRAPHER

Print Name: Kieran Southernwood

Signature: Kieran Southernwood

Date: 15/11/2015

Talent Release Ethan