Magazine Company Analysis

Time Inc. UK

The publishing company ‘Time inc. UK’ based in London, in the UK. Formerly known as ‘IPC Media,’ publishes the music magazine ‘NME,’ and the other magazines ‘Marie Claire’, ‘What’s on TV’, ‘Wallpaper*’, ‘Woman’, ‘Countrylife’, ‘Horse and Hound’ and ‘Livingetc’. It is owned by Time inc., which was formerly owned by Time Warner but is currently independently run. It was founded in 1968. It mainly focuses on the print side of business but has its own website selling subscriptions, and it has a set of digital magazines it publishes as well. The company publishes over 60 magazines, some variations or sub releases of others, aimed at both men and women, mostly older, covering subjects like entertainment, sports, business and news. Time inc. has a global audience of over 120 million readers a month

Livingly Media

The publishing company ‘Livingly Media’ based in California and owned by the french company ‘Aufeminin,’ which is owned by ‘Axel Springer,’ its main publishing websites are: ‘Livingly’, its flagship site. ‘Zimbio’, an entertainment site. ‘StyleBistro’, a fashion based site, and finally ‘Lonny’ a home décor case. The company only publishes digital magazines on its websites but focuses on publishing on different platforms of digital media. Owned by ‘aufeminin’ it is aimed primarily at an older female American audience.

    

Future PLC

The ‘Future PLC’ Publishing Company based in Somerset, in the UK was founded in 1985. The company also owns an American publishing company ‘Future US’ (Formerly ‘Imagine Media’ or ‘The Future Network USA’) in South San Francisco. The company publishes both digital and physical magazines though while it focused heavily on publishing print magazines in the past it has started focusing its works, and focusing more on the digital side of the media, for example releasing a new set of simplified magazines, referred to as ‘bookazines’ which have a code to digitally download them. ‘Future PLC’ publishes over 20 magazines across its UK and US companies. Magazines the company publish include: 3D World, ImagineFX, net, PC Gamer, PC Format, Your Family Tree and its’ music magazines ‘Rhythm’ which focuses on percussion and drums and it’s guitar focused magazines ‘Guitarist’ and ‘Total Guitar’. The company also runs 4 websites: GamesRadar, Gizmodo, and TechRadar. Formerly published magazines include: Official Nintendo Magazine, iCar, Tap!, Total! and Nintendo Gamer, it also used to run the website ‘Daily Radar.’ It sold its US music magazines such as ‘Guitar World’ and ‘Revolver’ to ‘New Bay Media LLC’ for $3 million in 2012. Certain parts of the company’s portfolio reach a global audience of over 14.6 million monthly.